Clark Emerges as One of the Philippines’ Top MICE Destinations
With rapid urbanization and a strong market capturing the labor pool of Central Luzon, Clark is steadily becoming one of the key locations in Luzon for many multinational and local companies who are looking to expand beyond Metro Manila.
Aside from being the next economic center for the BPO industry in the north of the Philippine capital, Clark is also touted as an ideal and preferred destination for the Meetings, Incentives, Conventions, and Exhibitions (MICE) sector, driven and supported by its improving connectivity and growing hospitality industry.
Clark is one of the main drivers of business tourism in the country. Equipped with its own airport and proximity to Metro Manila, the government’s objective to transform Clark as one of the country’s leading MICE destinations is set. Local officials recently announced that they are building the Philippines’ biggest convention center in the area, occupying over 50,000 sq m.
Bases Conversion and Development Authority (BCDA) President and Chief Executive Officer Vivencio Dizon announced that the project is already in its design process. BCDA is one of the key government agencies tasked to implement the Build, Build, Build program to oversee the continuous improvement and modernization of the country’s infrastructure.
The completion of the Build, Build, Build program, along with other initiatives from the local government of Clark, is projected to further boost and sustain the growth of the hospitality demand in the region.
In 2019, the supply of accommodation options for foreign and local tourists alike is steadily growing. Newly opened and upgraded hotels and resorts have provided an additional 1,160 keys throughout the previous year.
These hotels host facilities that are also capable of accommodating conferences and host delegates who will attend and participate in such events.
Clark is also set to be Asia’s next aerotropolis — a master-planned community with the airport as its center — with the development of Clark International Airport, Clark Freeport Zone, and the construction of the first smart, green, and resilient New Clark City.
The New Clark City also previously hosted some of the centerpiece events from the recently concluded Southeast Asian Games (SEA GAMES) last November-December 2019. This event strengthened Clark’s potential of being one of the most preferred MICE destinations in the country.
This major regional event was also projected to further drive the increasing number of tourist arrivals, business, and investment activities in Clark and Central Luzon, as well as attracting international hotel operators and land developers.