Following in the footsteps of global tech hubs Singapore and Hong Kong, the Philippines is slowly fostering a tech startup ecosystem to facilitate the market-entry and participation of new entrants to its economic marketplace. The obvious advantages of a huge consumer base, high mobile penetration, and enormous potential for digitization in untapped resources – along with a large, English-speaking population and cost-effective technical, marketing, and back-office support – make the country an ideal test market for startup companies looking to develop their business models in an economy with a digital infrastructure that is still in its infancy.